WHAT IT IS: A new long-lasting, crease-proof liquid eyeshadow for quick and easy eye makeup looks available in sheer shimmers, vibrant chromes and neutral mattes. WHAT IT DOES: This 16HR wear liquid eyeshadow has a lightweight, water-based formula that allows for a seamless and smooth application with instant color payoff. The multipurpose applicator allows for a variety for bold eyeshadow looks, eyeliner, and smoky eye makeup looks—no primer, tools or skills needed. In a study conducted with a panel of 147 women: 97.9% of women agree the color for the product does not fade 95.9% of women agree the product gives a luminous and radiant color. 95.3% of women agree the product is smudge proof 96.6% of women agree the product is lightweight to wear on eyelid